Weekend Box Office: Rock of Ages Crumbles Under Madagascar's Hooves

By Scott Gwin 2012-06-18 00:31:15discussion comments
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Weekend Box Office: Rock of Ages Crumbles Under Madagascar's Hooves image
Rock of Ages didn't exactly rock it out this weekend. Proof that people would rather see Tom Cruise running fast and blowing things up than singing with major rock band hair, the movie opened with a dismal $15 million for a weak third place.

Andy Samberg's decision to leave Saturday Night Live didn't seem to help drum up any attention for his and Adam Sandler's new raunch-com That's My Boy. The movie's limp fifth place opening with of just $13 million is one of the worst for a Sandler comedy and not the best kick off for Samberg's new post-SNL career.

Meanwhile Madagascar 3 added $35 million this weekend, keeping it in the number one spot for a second weekend in a row and pushing it into triple digits for a to-date total of $120 million. Prometheus held on to second place, but dropped over 60% to just $20 million.

Moonrise Kingdom doubled the number of screens where it was showing and added enough new tickets sold to move up from its tenth place spot last week to ninth place this week. Not bad for a quirky little movie trying to make its way in a block-buster glutted summer season.

For the full weekend top ten, check out the chart below.

1.
Madagascar 3: Europe's Most Wanted $35,500,000 Total: $120,451,000 LW: 1     WR: 2    
THTRS: 4,263
2.
Prometheus $20,200,000 Total: $88,858,000 LW: 2     WR: 2    
THTRS: 3,442
3.
Rock of Ages * $15,060,000 Total: $15,060,000 LW: N     WR: 1    
THTRS: 3,470
4.
Snow White and the Huntsman $13,805,000 Total: $122,602,000 LW: 3     WR: 3    
THTRS: 3,701
5.
That's My Boy * $13,000,000 Total: $13,000,000 LW: N     WR: 1    
THTRS: 3,030
6.
MIB 3 $10,000,000 Total: $152,679,000 LW: 4     WR: 4    
THTRS: 3,135
7.
Marvel's The Avengers $8,848,000 Total: $586,737,000 LW: 5     WR: 7    
THTRS: 2,582
8.
The Best Exotic Marigold Hotel $2,200,000 Total: $35,133,000 LW: 6     WR: 7    
THTRS: 1,184
9.
Moonrise Kingdom $2,181,000 Total: $6,779,000 LW: 10     WR: 4    
THTRS: 178
10.
What to Expect When You're Expecting $1,330,000 Total: $38,766,000 LW: 7     WR: 5    
THTRS: 1,216

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