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Nintendo isn't missing out on one of the biggest commercial opportunities of a lifetime to help bolster the appeal and marketability of their newest generation gaming device, the Nintendo Switch. Said opportunity comes in the form of a Super Bowl ad, and you can watch it right now.
The commercial was posted up over on the official Nintendo YouTube channel ahead of airing during the Super Bowl this month. The ad starts with a young man waking up out of bed, quickly grabbing his Nintendo Switch and playing a bit of Legend of Zelda: Breath of the Wild before attending to lesser important bodily functions such as taking a trip to the bathroom, tending to hygienic needs, or eating breakfast.
The ad doesn't waste time on just one story and one person's adventure into the portable nature of the Nintendo Switch. They bounce over to a father and son playing Arms on the Nintendo Switch in its home console version. They show the game being played via split-screen, where the two duke it out in the arena.
The next segment shows off more of the Nintendo Switch's portability, this time far away from its home base docking station. We see the tablet-style console resting comfortably on the bench where two participants partake in a game of 1-2 Switch. The party-game clip is proceeded by several other quick clips, including a couple playing Just Dance with each other.
The ad cycles back to the original kid who was playing Legend of Zelda: Breath of the Wild in his bed. This time he's up and out and downstairs in the living room with the Switch nestled in tight at the docking station so he can play Breath of the Wild on the big screen.
This cyclical bounce between portability and home console play drives home the point that you can take the Nintendo Switch with you on the go and it's easy to enjoy gaming whether you're at home or on the move.
They then transition to a bunch of kids playing Mario Kart 8: Deluxe in split-screen. This ties into the system's focus on local multiplayer, where people can use the left and right Joy-Con controllers separately to play two-player games.
But local multiplayer isn't the only thing that Nintendo focused on getting across in the trailer. They also showed the Nintendo Switch's online multiplayer capabilities, with four friends playing on a team with one another against four other people across the world in a game of Splatoon 2.
The ad is really well done and manages to quickly and conveniently convey the message that the Nintendo Switch can be used to quickly go from a home console to a portable gaming machine.
They round out the ad reminding gamers that the device will be available starting March 3, 2017. You can look to pick one up from local retailers for $299.99.