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No new hardware is coming to the market until everyone who owns the Wii U are rightly satisfied with Nintendo's offerings, so says the head honcho of the Big 'N', Satoru Iwata.

Eurogamer is reporting that chief operating officer Satoru Iwata spoke in a recent investor Q&A session where Iwata directly addressed all the concerns about the Wii U being killed off due to the slow sales start of the console – which, to be fair, has mostly been due to Nintendo being screwed over by third-parties and not having enough strong, marketable titles to put out and keep the Wii U relevant in the eyes of the casual audience – saying...
“I of course believe that launching new hardware will not produce good results unless we first make sure that those who have already purchased our platforms are satisfied.”

"We will continue to work hard to ensure that consumers who already own our platforms are satisfied, and make sure that people will continue to see great value in our software, but I would like to say that we are preparing for our next hardware system, and in fact, we already have a clear idea to some extent about the direction our next hardware is going to take."

That's such a diplomatically appropriate response.

The gamers who put money into a Wii U don't want to feel screwed over. Gamers ready to invest in a Wii U don't want to know that next year there's going to be an incrementally better unit available for a similar price. Potential gamers don't want to see a company flail and falter and show a lack of confidence in a new product. Nintendo is playing it smart, especially considering that their exclusive games don't run at 720p and 20fps.

The Wii U has an interesting set of gameplay features, along with a ton of potential with the gamepad, along with plenty of backwards compatibility support and a startling line-up of awesome indie games set to arrive this summer.

Nintendo's biggest fault is literally their lack of marketing presence in today's console war climate. Even if they say they don't want to compete directly with Sony and Microsoft, they need to if they want to stay relevant enough to surge sales beyond the typical reach of the Nintendo-fan.

If Iwata is committed to the Wii U for a little while longer, what they need to do is keep doing what they're doing with Mario Kart 8: make it pop. He goes on to say as much, noting...
"We do not believe that this year's estimate of 3.6m units of Wii U hardware will be the peak of its lifecycle, and we would like to work hard to make sure that we give sufficient momentum to the system so that we can expect good results in and after the next fiscal year, too,"

The new Mario Kart 8 commercial is a great start and all the new bundle packs making waves throughout e-tailer marketplace, is putting the Wii U in the right proper cross-hairs of the necessary target audience.

Iwata and crew will need to keep up the momentum that they garner from the excellence that commences on May 30th. And they'll most definitely need to roll out a strong fall plan to counteract Microsoft's new resurgence in the eighth-gen console war with a price cut and the circumcision of Kinect.

The Nintendoom brigade has no power here.

Still, it's great to see that Nintendo is committed to the Wii U, even if sales aren't what some analysts want it to be. But let's not forget that the PS3 spent 2006 and 2007 on welfare and it wasn't until the exclusives started rolling out did it make a proper comeback and rival the Xbox 360 late in its lifespan. It's still very possible for the Wii U to do the same.

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