New Cedar Rapids Viral Teaches You How To Survive A Convention

What's not to love about John C. Reilly? Sure, he has the tendency to play the over-the-top shlubby guy a lot, but it never seems to get old and he can flip the Oscar switch whenever he needs to. Whats more, the guy has an awesome voice that perpetually sounds like a drunk who's run out of breath. Have that voice in your head yet? Good, because you're going to need it for the rest of this article.

As part of a viral campaign for Cedar Rapids, which was given rave reviews when it premiered at the Sundance Film Festival last week, a "Deanzie's Guide To 'Business' Conventions" has been released. For those uninitiated, Reilly plays a character named Dean Ziegler who is a convention/party machine. In the guide, he dispenses some very wise tidbits, including:

  • "Bitches are “Bitches”. Like my wife. I mean, EX-wife. Fat twat cuntstain ass-fucking-hole."

  • "Guilt is an emotion that’s about as useful as a whore with lockjaw. There’s nothing good that you can do with it. Make Excuses to avoid these wastes of time."

  • "Be the life of the party. You hit ‘em with a round of celebrity impressions, followed by some dirty jokes."

The whole thing is very funny and also has a number of clips from the film featuring Reilly's co-stars, including Ed Helms, Anne Heche, and Isiah Whitlock Jr. Check it out over at www.DeanzieParty.comThank God we only have two more weeks until February 11. For more on Cedar Rapids check out five clips from the movie embedded below:

Eric Eisenberg
Assistant Managing Editor

NJ native who calls LA home and lives in a Dreamatorium. A decade-plus CinemaBlend veteran who is endlessly enthusiastic about the career he’s dreamt of since seventh grade.