Leave a Comment
Twentieth Century Fox is looking to tackle the Asian market from a brave new angle with a new endeavor, a 25-acre Malaysian amusement park featuring attractions and rides inspired by their various film properties. It's like Disney World or Universal Orlando, but half a world a way and with different source material.
THR reports that the $300-million theme park called Twentieth Century Fox World will be a part of Resorts World Genting, a combination casino, hotel and amusement park that lies just one our outside Kuala Lumpur. Fox execs and Prime Minister of Malaysia Dato’ Sri Mohd Najib bin Tun Razak were proud to announce that upon the park's opening, Twentieth Century Fox World will boast rides and attractions inspired by such Fox films as Ice Age, Rio, Alien vs. Predator, Planet of the Apes and Night at the Museum. Details on these attractions are currently being withheld, but can check out an overhead view of its plans up top. Click to enlarge. (It looks like an Ice Age rollercoaster is in the mix.)
As you may have suspected from these titles, plus the allure of a casino and an amusement park, Twentieth Century Fox World/Resorts World Genting is intended to serve as a vacation destination for both adults and children, specifically children and adults from Malaysia, Southeast Asia, and even China. Over the past year, we've reported how the growing Chinese film market has influenced Iron Man 3, World War Z, and the future of the Pacific Rim's franchise, but this is the first time we've seen studios pursuing that market through amusement parks. Speaking on this park's creation, the VP of Global Location-Based Entertainment at Twentieth Century Fox Consumer Products, Greg Lombardo, said, "The creation of a world-class entertainment destination in a vital market like Asia is a landmark step in Fox’s global theme park strategy, extending our brand and engaging audiences in new and exciting ways."
For Twentieth Century Fox World creation, Fox has teamed up with Genting Malaysia, one of the nation's biggest leisure and hospitality businesses. Genting Malaysia chief executive and chairman Tan Sri Lim Kok Thay has suggested this might be just the beginning for their park-creating collaboration, saying, "Having the distinction of being the first of its kind in the world, Twentieth Century Fox World will be built on a grand scale that consists of unique and creative concepts featuring more than 25 rides and attractions of a cinematic nature. The theme park will definitely pave the way for continued growth of Resorts World Genting with a next-level family entertainment experience which will attract tourism dollars to Malaysia."
Twentieth Century Fox World is now being constructed, while Resorts World Genting is being refurbished. If all goes according to plan, the adjoined resorts will open together in 2016. So, you may want to start saving up for plane tickets and Day Passes now.