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Trailers have a tendency to garner almost as much buzz as films themselves. As little snippets of an upcoming movie, these previews create a sense of anticipation and provide the first opportunity for the creative forces behind a film to showcase the finished product. While Star Wars: The Force Awakens broke viewing records with its trailer, another upcoming film recently did the same for its own genre: Zoolander 2.
Despite the fact that the Zoolander 2 trailer premiered less than two weeks ago, Variety reports that it has already broken the record for most watched trailer for a comedy film ever. Since hitting the web on November 18, the trailer went on to garner more than 52 million views in its first week on the Internet. The previous record holder was 2014’s Dumb and Dumber To, which was, similarly, a sequel to a long dormant classic comedy franchise.
People have ben clamoring for a Zoolander sequel ever since the original opened all the way back in 2001. Returning Derek Zoolander (Ben Stiller) and Hansel (Owen Wilson) to center stage, Zoolander 2 revolves around Interpol’s recruitment of the once iconic male models to investigate the murders of the world’s most beautiful celebrities – who all die giving Zoolander’s signature look: Blue Steel.
As highly anticipated as Zoolander 2 has become, part of the reason for the trailer’s popularity could likely also be attributed to the controversy surrounding the film. When the trailer dropped, as excited as many people were about the notion that a Zoolander 2 would be on the way, a very large segment of the LGBT community lashed out against it for its depiction of transgendered people. The particular moment in question is the portrayal of character All, played by Benedict Cumberbatch, and jokes asking whether or not the character has "a hot dog or a bun?" Regardless of your own stance on the issue, it feels safe to say that the trailer likely received a boost in audience by people who wanted to see what all the fuss was about.
Check out the trailer for Zoolander 2 below if you haven’t already – but based purely off the record it broke, odds are that you've already watched it a few times.
With this trailer already breaking records, we can only assume that the film itself is destined for big things. Zoolander 2 will hit theaters on February 12, 2016.