We’re at a point where just mentioning the name Comcast automatically lets anyone around know that some form of heinousness is about to be discussed, and that’s not about to change with this story. It looks like the media mega-corporation has decided that airing commercials for Dish Network’s Sling TV streaming service just doesn’t work for them, and so they’ve apparently banned the ads from airing on Comcast-owned NBC stations. To be expected, Dish Network isn’t too happy about this indiscretion.
According to Sling TV CEO Roger Lynch, NBC’s owned-and-operated affiliates in San Francisco, San Diego and Washington D.C. have rejected the company’s ads, which makes it pretty obvious who the culprit is in that situation. Meanwhile, independently-owned NBC stations around the country have no problem airing Sling TV’s promos, and the ads can also be found on ABC, CBS and Fox affiliates all over the place. So what’s Comcast’s big beef with the streaming video service? They’re not telling, and no explanation has been provided.
But that doesn’t mean Comcast’s motivations can’t be speculated on, and that’s exactly what Lynch did in a recent blog post, where he points out that Comcast’s actions have proven the ads’ central point that pay-TV companies just don’t understand how to benefit customers in the best ways. Here’s how he put it.
If they’re going to go through the trouble of banning our ads, we must be doing something right. Maybe these commercials hit a little too close to home for them when we call out tactics like price hikes, equipment fees and just all-around terrible customer service.
Comcast guilty of terrible customer service? That’s like saying the sky is guilty of being bigger than an acorn. And this isn’t even the first time that Comcast has tried to use its power to put a stop to another company’s commercials. Remember when they wanted those Rob Lowe ads from DirecTV to be taken off the air because they were possibly stretching the truth? Apparently Comcast just doesn’t want anyone to say anything good about themselves, nor anything bad about anyone else. The execs just want to live in an insulated entertainment provider bubble, I guess.
While Comcast is the most glaringly harsh in terms of companies railing against the growing tide of Internet-streaming TV services and customers, the line has been drawn in the sand for everyone. Hell, even Comcast is going to be putting its own streaming service out before too much longer, which could eventually lead more cable and satellite providers to follow the trend. But I’m guessing the corporation won’t stop its affiliates from running ads about its own products.