For some reason, there is suddenly an interest in all things Alfred Hitchcock. Two of the three biggest projects linked to the former director will actually feature him on-screen (in more than a cameo), with HBO's The Girl examining the relationship between him and Tippi Hedren (Toby Jones and Sienna Miller) during the making of The Birds and Hitchcock going behind the scenes of Psycho with Sir Anthony Hopkins in the titular role, not to mention Scarlett Johansson in the shower. A&E's Bates Motel, however, is much more concerned with what Hitchcock put on the screen and the show will play as a prequel to his most famous work.

From Carlton Cuse (Lost) and Kerry Ehrin (Friday Night Lights), the series is set in the titular hotel during the, uh, formative years of the yet to be cast Norman Bates and will examine his coming of age under the watchful eye of 'Mother.' Academy Award nominee Vera Farmiga has been cast as Norma, a character "described as a complicated, passionate and compelling woman who is smart, multidimensional and always capable of surprising people" and in order to keep the buzz going, not to mention share all this information in a much more eye catching way, the network just released the a tease courtesy THR. Here's the informative, well designed and ultimately eerie first poster for Bates Motel...

So close. It's a wonderful poster, the coloring and graphic work well together, but the network was trying a little too hard when hoping that the 'ATE' in Bates would come across as A&E. I mean, if that is what they were going for and it must be, why else would those letter be the ones illuminated. Luckily, the red 'vacancy' is really the eye catcher of the advertisement and you can tell that they haven't exactly decided on whether or not to keep the house on the hill the same, otherwise, one would assume the iconic image would have made it's way into the stark and dreary background. The straight-to-series Bates Motel just went into production (with Tucker Gates directing the pilot), hence the poster on the back cover of the programs for this month's Creative Arts and Primetime Emmy Awards, for a 2013 premiere on A&E.

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