David Fincher Produced A Two-Minute Trailer For Halo 4
Color us surprised. David Fincherís next creative output isnít going to be the second chapter of the Millennium trilogy, nor is it going to be the long-rumored 20,000 Leagues Under the Sea reboot. Itís going to be a trailer Ö but not for a movie. For a video game.
Microsoft sources are telling The Daily Beast that the Oscar-nominated director of The Social Network and The Girl With the Dragon Tattoo has produced a two-minute trailer for the upcoming video game release Halo 4, which is due out on November 6th. The clip will premiere on Late Night with Jimmy Fallon on October 18th.
While Fincher is a self-professed Halo fanatic, his involvement is just another step in a lengthy marketing process to help turn the launch of Halo 4 into the entertainment event of 2012. As source site notes, name brands like Doritos, Mountain Dew and American Express are agreeing to brand themselves with Halo themes. Popular television programs and cable networks like ESPN and Comedy Central are participating in character-driven advertisements. Itís not an exaggeration when Microsoft claims that the Xbox game could reach a level of awareness equal to or greater than that of Marvelís The Avengers.
Fincher, meanwhile, will look past Halo 4 for his next major movie gig. He passed on Angelina Jolieís Cleopatra and his Girl Who Played with Fire is still in play, but has been delayed. He has optionsÖ provided he will be able to stop playing the new Halo long enough to get back in the directorís chair.
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