Silver Linings Playbook To Bring Even More Family Dysfunction To The Holiday Season
When it comes to Oscar season, Harvey Weinstein is a certified genius. During his many years in the movie industry he has mastered the craft of manipulating the Academy and getting them to vote for the movies that his studio produces and/or distributes. This year The Weinstein Company has a number of ponies in the race, including Paul Thomas Anderson's The Master and Quentin Tarantino's Django Unchained, but of all their 2012 titles it's David O. Russell's Silver Linings Playbook that has the best odds among their catalogue and so it's getting an end of year push.
The Playlist is reporting that while Russell's film was playing in only 371 theaters this past weekend, the Weinstein Company is planning an expansion on Christmas Day that will see the film playing in 700 theaters nationwide. The move will put the picture in direct contest with Django Unchained, which is also opening on the 25th, but perhaps the studio thinks that everyone going to see Django has already seen Silver Linings (or they're planning a killer double feature). Also set to open that day are Tom Hooper's Les Miserables and the comedy Parental Guidance.
If you haven't already seen Silver Linings Playbook, I couldn't recommend it more and if you have already seen it I'm sure you'd like to go again. I proudly featured the movie at number eight on my Best of 2012 Top 10 list and believe that it is one of the best films of the year (and hopefully this push will be exactly what Jennifer Lawrence needs to help her win the Best Actress prize). So head out to your local theater next Tuesday - you'll be glad that you did.
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