Ah, sweet marketing tie-ins. Be it fast food joints, giant soda corporations or, in this case, insurance companies, everybody wants a piece of the pie when major motion pictures launch into theaters.

That explains the above spoof ad entitled Space Fender Bender for Esurance.com. The clip appears to take place on the actual bridge of a ship used in J.J. Abrams’ Star Trek Into Darkness, only its centered around a rival crew who wonders why the Enterprise gets all of the cool missions. Maybe that’s because Capt. Kirk (Chris Pine) doesn’t get rear-ended by extraterrestrials in deep space?

It’s lame, sure, but I’ll say this much: at least it isn’t Pine, Zachary Quinto and Benedict Cumberbatch yukking it it for the benefit of an insurance company. That would have been shameless. Sort of like Daniel Craig having to down a few Heinekens for a recent Skyfall partnership.



Given the fact that we’ve received a slew of great Star Trek Into Darkness promotional goodies lately, there’s no need to pore over an ad like this. You’re just as willing to find interesting teases in the latest Spock clip, trailer or TV spot. That’s where you’ll find the clues to unlock the remaining mysteries of Abrams’ sequel.

Speaking of which, the movie has been screening in select international markets as of late. There’s a massive press day set up for this coming weekend in London. And then U.S. theaters get Into Darkness on May 17. Who knows how many more ad spoofs we’ll be able to see before then?

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