Latest Advertising Stories

Ad Addresses Child Abuse By Displaying An Image And Message Only Kids Can See

What kid doesn't love discovering a secret message? But the message featured in the ad in the video above is no game. In an effort to reach out to abused children, the makers of the ad - a Spanish organization called Aid to Children and Adolescents at Risk Foundation (ANAR) - asked themselves how they could get their message across to children, even when they're accompanied by an adult. The solution? An ad with an image that varies based on the height or perspective of the person looking at it.

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Brad Pitt Becoming The Face Of Chanel No. 5

Brad Pitt is going to be the new face of Chanel No.5. Chanel No. 5 nabbing a new celebrity to promote the brand is not a shocker in itself; celebrities from the lovely fashionista Audrey Tautou – who actually played Coco Chanel in Coco Before Chanel – and even big names like Nicole Kidman have helped to market the famous fragrance in the past. However, not one of those lovely faces has ever been a dude.

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Benetton Forced To Withdraw Controversial Pope Ad

The “Unhate” campaign from the Italian clothing company show various world leaders locking lips with each other, including Obama, Chavez, Sarkozy and Merckel. But it was a photo of the Pope and Egyptian imam Ahmed Mohamed el-Tayeb that caused the most backlash toward the company. The Vatican said the photo of the Pope was “a serious lack of respect” and threatened legal action. Benetton had no choice but to remove the ad.

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Ads Starring Gisele Bündchen Cause Complaints Of Sexism

Gisele Bündchen is one of the most powerful women in the world, but does she also promote sexism? Brazil’s President Dilma Rousseff appears to think so, at least when it comes to lingerie ads running in the country starring the famous model. In the ads, referred to as lessons, Gisele gives her husband bad news twice: once wearing regular clothes, and once in lingerie. The second, more scantily clad time, is apparently the “right” way, according to the advertisements.

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