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Here we are in 2017 and Pokemon Go continues to smash records and hit milestones on a regular basis. The game's latest standout feat involves it making lots and lots of money in a relatively short period of time.
Pokemon Go hasn't even been out a year yet and already it has raked in a ridiculous amount of money. The popular mobile game recently crossed the $1 billion gross revenue mark, making it the fastest mobile title to hit that milestone in the history of the platform.
This news comes to us from MCV, reporting on figures gathered by data analyst Sensor Tower. It might be hard to believe, but Pokemon Go has only been on the market for about seven months. The game has made enough headlines to make that period of time feel quite a bit longer but, crazy as it may seem, it's little more than half a year old at this point.
As the original report points out, Pokemon Go is a pretty stellar success story, making twice as much as the former king of mobile, Clash Royale, over that same period of time. The analysis goes on to anticipate that things are only going to get better for Pokemon Go and developer Niantic, as they've finally gotten into a rhythm of releasing patches, updates and events on a regular basis. People tend to come back in droves when you offer them things like Pikachu wearing a Santa hat, and that means even more money gets spent on the game during those festivities, too. Also, with the launch of Gen Two Pokemon on the horizon, people will probably once again go wild catching critters in the wild and hatching eggs.
At its peak, Pokemon Go made about $18 million per day. Take a moment and let that figure sink in. Nowadays, the game makes between $1.5 and $2.5 million on a daily basis. That's a steep drop-off, sure, but still insanely successful for a mobile game.
The original report also offers up a couple of additional interesting tidbits, including the fact that "Pokemon Go" was the most searched for term on Google in 2016, and it was also the most downloaded app of 2016 for iOS. We imagine all of this is putting a big smile on the faces of Niantic employees who, until seven months ago, worked for a relatively unknown developer.
And this, ladies and gentlemen, is apparently why Nintendo investors are unimpressed when it comes to the success of games like Super Mario Run. They seem to believe that, if their own game was free-to-play, it would be pulling down similar figures. There's no way to know if that would be the case, but we'd certainly be open to hearing your speculation in the comments below.