Gearbox Software will be picking up where they left off with Borderlands when it comes to loot pack code drops... except they'll be distributing the codes for their new IP Battleborn. The company is distributing codes to the public, and they've already started with two codes that will net you epic loot.
According to Game Informer the loot pack code drops will start with two epic loot drops and from then on Gearbox Will be releasing codes periodically that will unlock epic, rare and uncommon loot in Battleborn, similar to how they would give out Shift codes in Borderlands.
The first two codes are as follows:
You can redeem the codes by going into Shift section within the Extras menu located in the Main Menu on Battleborn. Inputting the codes will unlock the goods for you in the game. The codes above are only good through June 5th at 11:59pm EST and 8:59 PST.
The introduction of free loot follows closely behind Gearbox and 2K Games discounting Battleborn during the week of Overwatch's release. It's probably an understatement to say that Blizzard's new team-based first-person shooter has quite easily overshadowed Gearbox Software's first-person shooter.
Both games are similar insofar that they're team-oriented shooters with MOBA-style qualities, such as heroes with limited weapon loadouts and skills centered around team-play as opposed to soloing. Both games are also very colorful, tapping into the colorful Pixar-esque art direction (especially Overwatch).
The biggest differences between the two games is that Battleborn has an actual single-player mode with a complete campaign that can also be played cooperatively. It seems a little backward because Blizzard put a lot of time and effort into building the world and characters of Overwatch outside of the game itself, but the shooter does not have a campaign or story mode. He short films that Blizzard released have been universally praised but they don't really have much reflection within the game itself.
Battleborn's characters are no where near as iconic as the ones from Overwatch, but there's a rather in-depth story involving the characters and their plight within Battleborn. Despite Gearbox Software's shooter having a bit more meat on its bones when it comes to content, the game just hasn't really picked up the same kind of audience that Blizzard has with their shooter.
I imagine Gearbox starting to release the loot box codes for Battleborn is an attempt to retain the audience they have and possibly lure in a few more gamers who might be reminded of Borderlands and will want to check out the game. The major issue, however, is that they still have to battle through the shadow of Overwach, which does not seem to be waning any popularity at all since its release this week on May 24.
Of course, if you're looking for more than just a team deathmatch game, you can grab Battleborn right now for the PC, PS4 or Xbox One. You can also retrieve the loot pack codes above and retrieve them for some sweet loot before they expire on June 5th.