There could be good news for Sony fanboys who actually don’t have the console: it’s possible that a price-cut could be looming in the near future now that it’s been disclosed that manufacturing and production costs for the PS3 are down by 70%. What does this mean exactly? It means that Sony can start turning a profit per PS3 sold.
According to an article on TotalVideoGames, Nobuyuki Oneda Sony Corp's CEO and Executive Vice Presiden commented in a recent press conference that…
“The cost reduction since we introduced the PS3 is very substantial and this is on schedule,” ... “We don't disclose how much of the PS3, specifically the cost deduction was achieved during the past two years. But that is on schedule”… “About 70%, roughly speaking,”So the PS3 costs dropped from 50% earlier this year, bringing manufacturing expenses down to approximately $400. And now that costs have dropped to “roughly” 70% Sony is spending approximately $240 in producing PS3 units. Does this mean a price-cut is on the way?
According to Sony Corporation's Chief Executive Officer Sir Howard Stringer at a Allen & Co. Conference that took place in July, commented that.. [via Reuters] …
"I'd lose money on every PlayStation I make, how's that for logic?"… “We're learning to fuse content and hardware. This wouldn't be a time to get rid of either,"So the PlayStation 3 isn’t going out the door but it isn’t getting a price-cut soon either. However, it is now obvious that Sony really is in a position to at least consider a price-cut for the pricey console. If not, Sony can kiss another holiday season victory good-bye…or very well place it in the money-grabbing hands of Nintendo and Microsoft.
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