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Even though we'd all like to believe Sony is playing it coy for marketing purposes, I think it's come to a point where we can pretty much discount Sony making any sort of "next-gen" announcements at this year's E3, especially with both Andy House and Kaz Hirai publicly drilling that point home.

At this year's Consumer Electronics Show, during the Sony press conference, Sony's head of SCE's U.S. division, Andy House, commented that they would not be announcing or releasing a PS4 anytime soon and that all those E3 2012 announcement rumors are false. According to the Wall Street Journal, Kaz Hirai further affirms House's stance saying that "Andy [House] is absolutely right in that we are not making any announcements at E3."

This follows on the heels of hot rumors about both Microsoft and Sony potentially announcing both the Xbox 720 and PS4 at this year's upcoming E3 event in June.

Industry analyst Michael Patcher even chimed in agreeing with Kaz and Andy, reiterating that no PS4 will make an appearance at E3 2012, according to an interview he had with IGN, saying that they just aren't in a position to do so.

The reason a lot of these rumors have surfaced was because Nintendo legitimately announced the Wii U at last year's E3 at the Los Angeles Convention Center, setting the release date for the upcoming 2012 holiday season later this year. No price point or further details were released about the console other than that it would have a lot of third-party support currently available on the Xbox 360 and PS3 with HD, motion-driven games playable via an innovative new home tablet device many have dubbed the WiiPad.

Some industry insiders believe that Nintendo is forcing Microsoft and Sony's hand, particularly Microsoft's hand given that Nintendo has openly said that the Wii is for casuals while the Wii U will aim for the hardcore market, which is currently entangled within the grasps of both Microsoft and Sony, and more-so Microsoft than Sony. There is belief that Microsoft will at least announce the Xbox 720 at this year's E3 for a possible 2013 release given that Nintendo will have a full year of market share value to themselves with the launch of the Wii U and many people doubt that Microsoft will want them to maintain control of the market for very long.

So where does this leave Sony? Well, it's going to be an uphill struggle if they don't make an announcement and Microsoft does. How does it look that two of your competitors are moving forward with technological advancements and you aren't? While the PS Vita is a prime focus for the Sony entertainment division at the moment, I'd at least like to think that they have some sort of future-proofing in store to keep the competition from getting too far ahead with sales and market share.

So where does that leave us, folks? I believe that leaves us with Sony not announcing a PS4 at this year's E3, a silent Microsoft and a very confident Nintendo. But if these claims of a PS4 no-show are really true then Nintendo has one less competitor to worry about for 2012 and 2013 once the Wii U hits the market.