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Set for release next week in Japan and Europe, The Wonderful 101 has already received its official launch trailer and is aiming to amp up and gear up gamers for its inevitable, exclusive launch on Nintendo's Wii U.
I don't know if the launch trailer properly conveys the game the way it should, but it's going to be a hard sell to anyone because The Wonderful 101 isn't a typical game. It's like one part RTS, one part fighting game and one part all Nintendo. What you get when you fuse all those elements together is a rare mish-mash of various genres that only exists in the form of The Wonderful 101 and a lot of it is thanks to the Wii U's Gamepad.
And here is where the hard sell comes into play, because how do you explain in a timely matter just how much content something like The Wonderful 101 contains? How do you explain the large cityscape battles, the multiple heroes you can command and all of their different abilities you can utilize? How do you contain, within the confinement of a sensible launch trailer, the very complex relationship between each of the heroes and the story that revolves around a lot of different character issues that shapes the game as more than just another flashy superhero game? You can't.
On the upside, there's still the Nintendo Direct trailer, which I think is the only proper representation for the game up to this point. A lot of gamers really have no clue what's really going on in Platinum Games' The Wonderful 101 and it seems as if poor gaming media doesn't know how to properly approach promoting the game either... I mean, it's not exactly the Doritocracy's by-the-books, standard-fare Call of Duty outing.
Still, I think Platinum Games will have more of a sleeper hit on their hands for the people who give the game a try and spread the word to friends, gaming communities and via YouTube Let's Play sessions. This will also probably be the strength of the Wii U, as it aims to recapture the core audience in small segmented releases.
If the Wonderful 101 trailer above didn't do it for you and you're not buying into the Wii U hype regardless (though I guess that would make everyone question why you bothered clicking on the link) maybe, just maybe the trailer below will help change your mind. If it doesn't, then there's no hope and only the Big 'N's first party titles will be able to sway your opinion.
For the curious-minded, feel free to pay a visit to the official website to learn more about The Wonderful 101. The game is set for release late next week for Japan and European gamers, and it will be available to North Americans in mid-September.