This Dutch poster for THE WOLF OF WALL STREET may be the greatest advertisement ever conceived. pic.twitter.com/BJ9LD6vH6M— Calum Marsh (@calummarsh) January 25, 2014
I love movie posters. A lot. Other people get excited about trailers. I get excited about movie posters. There’s something about the way they’re stylized and put together that, to me, offer clues about tone, originality and promise. That’s why it pisses me off so much when a dozen or so movies bizarrely select the same poster theme---like hanging out in the woods or when really exciting movies go for the blandest angle imaginable. Fortunately for Dutch fans of The Wolf Of Wall Street, however, there’s nothing safe or referential about the poster they got.
As you can see above, the artwork, put on Twitter by Calum Marsh, is set in front of a jarring sea foam green backdrop. In the foreground, we get the heads of Leonardo DiCaprio, Jonah Hill and a chimpanzee, in descending size down the page, of course. Even better, the chimp’s head is placed between a woman’s spread legs because, well, it kind of looks vaguely like a hoo-hah in that position, which is not an animal rights violation.
Combined with the random glasses of wine, the fascinating front choice and the American flags, the whole thing kind of looks like a trippy concert poster. If nothing else, it should serve as a call to arms to American poster designers. I understand studios wouldn’t be okay with artists working this outside the box for major releases, but there has to be a middle ground between what we see above and the standard, back-to-the-camera bullshit.
Love it or hate it, The Wolf Of Wall Street was just nominated for a slew of Academy Awards. It certainly hasn’t won everyone over, but those who are willing to take the ride seem to absolutely love it. And why not? There’s something to be said for watching DiCaprio get debaucherous for three hours. I guarantee I’ll find worse ways to spend time at some point today.
You can check out the trailer for Wolf Of Wall Street and then imagine how you might have marketed the film if you were paid a stupid amount of money to do such things for a living.