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There are two schools of scares at work in the modern horror genre. The first is the school of planting the scare in plain sight and letting the audience do the noise making for you, an approach that The Conjuring used to great effect. The second school, which is where the Insidious: Chapter 3 rests its head, is the one that uses images and sounds to generate a good jump scare. And believe us, at the heart of this trailer is one really good jump scare. A scare so good, we knew it was coming a mile away, but it still made us almost spill something.

What starts out as a classic "ominous surroundings with minimal turmoil waiting to blow up" scenario obviously moves towards something darker and more sinister. By the time our protagonist is texting her crush in bed, right when the knocking starts, we know something's going to drop. It's at this point that we need to talk about the biggest scare in the trailer. Now while this isn't really a spoiler, since – again – it's an obvious moment, we're going to give you the opportunity to watch the trailer if you already haven't. Once you've partaken in the Insidious: Chapter 3 trailer, slide on down.


So let's talk more about that damned hand. If there's anything you come away from this trailer talking about, it's the incident with the hand grabbing for the girl in her bed. Even if you know that this trailer is selling Insidious: Chapter 3, even if you know that the scare is going to happen, that moment plays with the expectations of the audience so well that it lands the punch. Sure, the rest of the trailer manages to jump back into typical Insidious territory (something director Leigh Whannell is definitely comfortable with on both sides of the camera,) but that moment does more than anything else to try and convince us that while we're going back to the beginning of the Insidious story, we're not just going backwards when it comes to the haunts and chills.

The sad thing about Insidious: Chapter 3 is that it's going so progressive with its approach that it's coming out next summer instead of in its typical Halloween season release date. Though, to be fair, the series is popular enough that it can easily perform in its early tentpole slot against films like Tomorowland and the next Cameron Crowe film. Should it succeed, it looks like we just might have a new franchise to rival that of the Saw series.

Insidious: Chapter 3 grabs us all in our sleep on May 29, 2015.

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