The upcoming teen spy thriller, Kingsman: The Secret Service will be dropping an ass-kicking-intense trailer for the Super Bowl, which makes its point with the adrenaline-soaked subtlety of a secret Zippo hand grenade. Explosions, machine guns, bodies dropping from inappropriately high altitudes, hot women, breaking glass, shoe shivs and Samuel L. Jackson… doing stuff! It’s a colossal collage of carnage that effectively drives home the point to a coveted demographic that this is a movie you will NEED to see.
The trailer comes to us from Yahoo Movies. Seeing as Super Bowl spots are reportedly running at $4.5 million for 30 seconds of footage, this latest Kingsman trailer isn’t here to baby you with things like exposition, plot points or a generalized picture of where this film fits in the action/spy genre. Instead, it’s a montage of madness, doing its best to convey what kind of a thrill ride is in store for potential moviegoers unfamiliar with the property. (Which is likely in the 99.9% range.)
The film has been floating out there in the ether, with the first theatrical trailer having dropped sometime nearly a year ago. Despite its relatively low-key PR campaign, the film has been making its presence known for quite a while. While it does seem to come across as a generic amalgam of teenage team films and the James Bond franchise, there are actually some intriguing elements that might help the film shake loose any perception of unoriginality.
It's based on the 2012 comic book series The Secret Service by Mark Millar, the eccentric mind behind Marvels "Ultimate" series of titles and Kick-Ass. The series carried Millar’s signature brand of over-the-top, often sarcastic, sometimes meta humor that seems to differentiate it from the myriad of teenage team titles that grace the shelves of comic book stores. And speaking of teenage teams, the film will also serve to reunite X-Men: First Class director Matthew Vaughn with a Mark Millar property. Vaughn, of course, received a huge status boost for his directorial work on the first Kick-Ass film in 2010. Besides occupying the director’s chair, Vaughn has also co-written the screenplay with Jane Goldman. (With whom Vaughn collaborated on the Kick-Ass and First Class scripts.) Thus, the film is in good hands.
A solid cast of established actors will buttress with Britishness for this bunch of emerging adolescents. Colin Firth (whose presence makes me call this film, "Kings-Speech-Man"), Michael Caine, Mark Strong, Jack Davenport, Samuel L. Jackson and even Mark Hamill (who was portrayed in the original comic) fill the roster as the film focuses on a young protagonist played by Taron Egerton. The 25 year-old Brit takes his first step into the cinematic spotlight as the ne’er-do-well nephew of Firth’s character not living up to his potential, who discovers that his uncle is not the mild-mannered tailor he once thought. Rather, he’s the mastermind of a secret MI-6-like government agency that recruits young people like him and turns them into physics-defying fighters of evil.
Kingsman: The Secret Service "offers you the opportunity" to experience classy British intensity when it hits theaters on February 13.