Part of the experience of flying is being brought through the safety instructions prior to take-off. Whether it's a video or an announcement done by the flight attendants, the speech about seat belts, emergency exits, life preservers and no smoking is pretty standard. Air New Zealand has found a more entertaining way to present the safety instructions to their flyers, with a video that turns the airline into Air Middle Earth!

Instead of a video featuring happy, generic looking passengers buckling their seat belts and obeying the safety instructions, imagine a Middle Earth version of the flight, with a plane full of hobbits, elves, orcs, and dwarves. That's what Air New Zealand has done by partnering with WETA Workshop (the New Zealand-based special effects and props company used for Lord of the Rings and the upcoming Hobbit films) for a Hobbit inspired Safety video. Check it out below and keep a sharp eye out for a cameo or two!

Air New Zealand partnered with WETA Workshop on a brand new Hobbit inspired Safety Video. It features cameo appearances including Sir Peter Jackson. Visit to Find and Unlock the Elvish Code for your chance to win one of six double passes to the World Premiere Screening of The Hobbit: An Unexpected Journey in New Zealand on the 28th of November 2012

The phrasing is great, twisting a bit of Tolkien-like language with actual safety instructions that are concise and clear. "Should you need a light in darkness, to help you find your way, the escape path lighting will lead you to an exit…" a Gandalf-like wizard states, in one part of the video. And then we see various feet passing through the path, some shoed, some barefoot, and some hooves! I also liked the map of emergency exits, and the sight of the passengers turning off their gadgets. Was that elvish lettering under "Devices"?

The Hobbit: An Unexpected Journey arrives in theaters December 14. More information, photos and video can be found in our Blend Film Database.

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