For years there's been a sly way to tell if an upcoming movie is ten shades of awful. It's when a studio uses pull quotes from so-called "quote whores" who proclaim lackluster movies are must-sees or crowd-pleasers, etc. But in the new wave of online social media, there's been an insidious new addition to shady trailer practices, the use of "pull tweets." Can't find enough critics to make a movie look impressive? Search Twitter for fan responses and plaster the ad in those. Well, leave it to The Muppets to call that method out for the nonsense it is.
In the latest trailer for Muppets Most Wanted, Muppets Studio pokes fun at the use of tweets as pull quotes offering up internet speak, goofy handles and loads of hashtags. (#yolo) Shocker: these are real.
Ill prolly go see this. It looks kewl. http://t.co/rTRKrWm3u8— Ben Feltman (@fuzzyben4375) January 4, 2014
This comes out on my birthday... SQUEEEEEEEE!!! ;) http://t.co/IDJk1AGvBk— Sally Swede (@ihearthorses214) January 4, 2014
Or are they? After some serious research (we looked at their Twitter profiles), Cinema Blend has uncovered some curious coincidences in these three quoted Twitter accounts. Aside from sharing a deep affection for the Muppets, each account was activated on January 3rd and had less than ten tweets apiece. Plus the name on @Poppafreshness's account is "Nicholas Stollest," like Muppets Most Wanted screenwriter Nicholas Stoller…but even more so?
Basically, it appears Disney made up a trio of fake Twitter accounts to flesh out the online life of their movie's marketing. While some might groan at the deception, the upside is that no real Muppet fan was mocked for their internet parlance or texted enthusiasm. We got a parody of abysmal Tweet-centered trailers, and no fan go hurt in the process!
For an example of an actual Twitter-based ad, check out this Grudge Match one:
Back to Muppets Most Wanted, the sequel to the Academy Award-winning The Muppets reteams Stoller and the first film's director James Bobin to take the lovable cast of colorful characters on a wild trip across Europe. While some plot details have been kept secret, we've heard Miss Piggy might marry, Kermit has a jewel-heisting doppleganger, and of course a wide array of celebrities will be making cameos. Ricky Gervais, Ty Burrell and Tina Fey are set to star, but other luminaries set to pop in include Tom Hiddelston, Danny Trejo, Stanley Tucci, Sean Combs, Ross Lynch, Ray Liotta, and Zach Galfianakis, who is reprising his role as Hobo Joe.
Muppets Most Wanted opens March 21st, 2014.