We're all used to seeing commercials for movies that show off how great the critics think their movie is. But what do you do when you're Fifty Shades Darker and you don't really have any good reviews? The film has a 9% rating on Rotten Tomatoes so the pickings are slim when it comes to good things to say. However, there's plenty of great lines to choose from if you want to make a commercial that shows off just how bad it is. Check out this ad you won't see on TV.
This might be considered BDSM for movie trailers because this gets pretty brutal. Our colleagues over at Screen Crush put together the trailer that takes the tag lines from bad reviews and uses them in the way an actual ad would use the good lines. It calls the movie "flaccid" which is not the sort of word one likes to hear when discussing something that's supposed to be incredibly sexy. We're going to give bonus points to the Boston Globe, however, who said the movie had her groaning, but not in a sexy way. We'd half expect to find the first part of that line in an actual TV ad if they thought they could get away with it.
While the movie may not have been a hit with critics, it did perfectly well with audiences over the Valentine's Day weekend. It put together $46 million in ticket sales over the weekend which was good enough for second place behind The LEGO Batman Movie. While Fifty Shades Darker's box office take was barely half of the $85 million that the first film did, it actually outperformed what analysts were expecting it to do, if only slightly. When you combine the domestic numbers with what the film has done overseas, it was actually the highest grossing film for the weekend, as it's done over $100 million in the rest of the globe.
Of course, Fifty Shades Darker will hardly be the first film that makes a lot of money even though critics thought it was awful, though the 9% aggregate rating is pretty hard to overlook. The previous film in the series was able to put up a 25% rating, which would seem to mean that even outlets who thought the previous film was passable couldn't get behind the new one. For the record, the CinemaBlend review of Darker is pretty much in line with the ones you see in this ad.
If you saw Fifty Shades Darker do you agree with the sentiment expressed here, or is the film getting harsh treatment? And if it is getting beat up, does it enjoy it?