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An overwhelming majority of the time, it’s more than acceptable to talk about fashion. It’s okay to excitedly let people know where someone bought a bag or how recently they purchased some shoes. A wake, however, is not one of those times, as Valentino’s “celebrity relations manager” Upasna Khosla discovered almost immediately after sending out a press release touting the smart little handbag Academy Award nominee Amy Adams wore to Philip Seymour Hoffman’s funeral.

The email blast contained multiple pictures of the beauty sporting the bag and even went into detail concerning its price and what collection it’s from. You can check out a portion of the text below, courtesy of The New York Daily News
“We are pleased to announce Amy Adams carrying the Valentino Garavani Rockstud Duble bag from the Spring/Summer 2014 collection on Feb. 6 in New York.”

The press release, of course, did not go over very well with most of its recipients, some of whom took to Twitter to bash the company for its overzealous marketing. Nor surprisingly, the outcry produced an apology in near record time. Supposedly, those involved had no idea where the pictures were taken and wouldn’t have gone there if they realized.

Here’s a portion of the statement Valentino released today…
“We sincerely regret releasing a photo to the media this morning of Amy Adams with a Valentino bag. We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman. It was an innocent mistake, and we apologize to Ms. Adams who was not aware, or a part of, our PR efforts.”

Maybe the company was aware she was at the wake. Maybe it really was just an unfortunate misunderstanding. Either way, all involved got caught and got slapped really hard on the wrist. Given the issue was more one of taste level than anything else, it’s probably best to just move on. Besides, I, for one, would rather think about all the brilliant films he gave us, as opposed to this mess.

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