Netflix Is Planning To Make Way More Original Shows Than We Thought
Netflix has been expanding into original content over the last several years, putting the binge-watch model on the map. Recently, Netflix chief content officer Ted Sarandos explained that the subscription streaming service really wants to continue to expand original content to the point where viewers are getting new stuff every couple of weeks. The company is looking for:
What he seems to be discussing is expanding into more niche programming that will appeal to different segments of viewers down the line. Right now, Netflix has a few broad originals, including House of Cards and Orange is the New Black, and a few kiddie originals, like Turbo FAST and the upcoming Richie Rich program to fill out the schedule. These programs only hit the schedule on occasion, with no rhyme or reason, making it hard for everyone but diehard fans to stay updated on when new episodes will appear. A more regular schedule would make it easier for users to remember to check in and see what’s new.
Presumably, right now the budget isn’t there, or Netflix would be doing this sort of thing already. Honestly, the only way for Netflix to have the budget to be able to do something like this is to continue to expand, expand, expand (or to charge more). During a recent Q&A Sarandos explained how he sees the Netflix model working down the line.
Right now, cable and network television works because it is on a schedule. People know to check in for fall premieres in the fall and midseason premieres after the holidays are over. People still tune in for big “event” episodes, including the recent Arrow and The Flash crossovers, as well. Netflix prefers to give consumers a choice in terms of binge-watching or spacing out episodes, but it would still help if the streaming service were on more of a schedule.
Until Netflix finds a way to make enough money for this “every two weeks” dream to come true, consumers will have to accept that stuff is coming irregularly. On the bright side, at least the subscription streaming service is offering some good new stuff in the coming months, including the epic adventure series Marco Polo, which will hit the schedule on December 12.
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