Apple Reports Record-Breaking Holiday Sales

By Pete Haas 2012-01-24 18:10:22 discussion comments
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Apple ended last year with a bang. The company announced financial results for the last three months of 2011 today. During that period, the company earned a record quarterly revenue of $46.3 billion and record quarterly net profit of $13.06 billion.

The period reported was Apple's fiscal 2012 first quarter, which ran from October 1st to December 31st. Therefore these numbers are giving us a strong indication of the company's holiday sales. The totals are a substantial increase over the same quarter last year. In the first quarter of their fiscal 2011 year, they posted a revenue of $26.74 billion and a net quarterly profit of $6 billion.

Apple sold 37.04 million iPhones, 15.45 million iPads, and 5.2 million Macs. In all three categories, this was a significant increase in sales compared to the same quarter last year. Apple also sold 15.4 million iPods, though this was a 21% decrease from 1Q 2011.

"We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs," said Apple CEO Tim Cook. "Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline."

Rumor has it that the company will release the iPad 3 in March. This new version of their popular tablet will supposedly have a quad-core processor and HD screen. It's also said to be compatible with the new LTE wireless standard. Apple has yet to officially confirm any of this, though.

The quarter reported today was the first since CEO and founder Steve Jobs passed away. While the strong holiday sales won't quiet the worrywarts who think that the company won't be able to recover from his loss, they do prove that Apple's still a force to be reckoned with.
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