Gears of War 2 has been on a rampage campaign as of late. It’s advertised everywhere, with press releases flying out the door to just about every gaming site there is. If this isn’t enough, Gears 2 also has a lot of vocal promotion from its designer, Cliff Bleszinski. However, Cliff’s continuous public commentaries aren’t serving Gears 2 with a great deal of justice.

If the headline didn’t give anything away, I’m just going to go ahead and point out what everyone else has been thinking: Cliffy B needs to sit down, pick up a controller, play Gears of War 2, and shut the heck up.

Lately it seems like everywhere you look for gaming news, there’s a side bar with at least one article about Clifford: being a dung-pie regarding Mirror’s Edge, complaining about comparisons, dissing demos, or just showing what a jerk-off he really is. I never knew someone could go to such lengths to ruin the hype for their own game by acting like the gaming industry’s version of Paris Hilton, minus the sex tapes.

Apparently the over-exposure of Gears of War 2 just wasn’t enough for Epic’s lead game director. Apparently the advertisements weren’t enticing enough for Mr. Bleszinski. And apparently, all the back-to-back news coverage that every gaming website on the net is giving Gears 2 (not including the very respectable review scores) just isn’t enough to keep Cliff’s mouth shut.

The main problem with this scenario is that there’s no reason for this well-respected designer to act the way he’s acting. It’s reminiscent to the way Tom Cruise burned all the buzz for Mission Impossible: III with his whole “I love Katie Holmes so much I’m gonna kill her” crusade. Just as Tom Cruise became weird and embarrassing, Cliffy B. has managed to emulate Tom’s annoying and obtuse approach to product promotion. Plain and simple, these antics aren’t going to help sell Gears of War 2. The game was already poised to break records, and it’s already been promoted enough. What Cliff is doing will only prove to be overkill for an already over-hyped game.

When it comes time to promote Gears of War 3, maybe Epic will keep a leash on Cliff Bleszinski’s mouth, or at least keep his rancid opinions embargoed until after the NPD results flood in, following the game's release. Otherwise, he could potentially hurt his own game more than the competition will.

Gears of War 2 is currently on store shelves, exclusively for the Xbox 360. Be sure to stay tuned in with Blend Games for more news and info on the latest titles, or drop by the Blend Games Forum to further discuss this topic.

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