With less than two months before the release of Captain America: The Winter Soldier, Marvel Studios and Disney are starting a full court press with their marketing campaign. It began during the Super Bowl when we got to see a thriller, badass new theatrical trailer for the new comic book movie, and since then we have gotten an international trailer, seen plenty of posters and heard quite a bit of buzz. The floodgates are open and the most recent thing to emerge is the brand new TV spot that you see above.
Not only are we looking forward to the Captain America movie at this point, we're also looking forward to everything it promises to lead into - as Marvel Studios is nothing if not really talented at universe building. Earlier this week Walt Disney Company CEO Bob Iger promised that the end of The Winter Soldier will "set critical events in motion" that lead to Joss Whedon's The Avengers: Age of Ultron, and there have already been reports that directors Joe and Anthony Russo are in negotiations with Marvel to direct a possible Captain America 3. There remains a cloud of mystery surrounding the future of the Marvel Cinematic Universe, but what we do know is that Cap is going to play an extremely important role in it.
In the new film, which is based on a script by Captain America: The First Avenger scribes Christopher Markus and Stephen McFeely, the patriotic hero finds himself trying to find his way in a world where nobody can relate to his situation and history. Putting his great powers to responsible use, he agrees to work with S.H.I.E.L.D. as a field agent, partnering with Black Widow (Scarlett Johansson). He travels around the world and fights the good fight, but things begin to unravel when he begins to question how much he can trust the people he's working for and an important person from his past comes back to haunt him. The outstanding supporting cast includes Sebastian Stan as the Winter Soldier, Anthony Mackie as Sam Wilson a.k.a. Falcon, Cobie Smulders as Maria Hill, Frank Grillo as Brock Rumlow, Emily VanCamp as Agent 13, Hayley Atwell as Peggy Carter, Robert Redford as Alexander Pierce and Samuel L. Jackson as Nick Fury.
While the teams editing these trailers are repeating a lot of footage throughout different spots and using a lot of quick cuts to hide context from certain scenes, I'm not entirely sure how much more I want to see from Captain America: The Winter Soldier in previews. Between the success of Captain America: The First Avenger and the box office run that Marvel has been on since The Avengers, the film already has a built-in audience that is drooling to see the final cut, so there's no need to over-expose it with too much too early. Hopefully this marketing wave will soon break and we will just getting tiny little teases between now and the movie's release on April 4th.
