This must be going pretty good on Star Trek, because rather than putting a final coat on the hull of the Enterprise, J.J. Abrams is off engaging in his favorite pastime: creating mysteries. HR says Paramount has purchased the rights to a New York Times article called Mystery on Fifth, for J.J. to produce as a feature film.

Mystery on Fifth is the true life story of a luxury apartment remodeled to have all sorts of neato hidden compartments, messages, puzzles, poems, codes, and games hidden in it for the residents’ kids. Basically, it’s like living inside a viral marketing scam. How exactly that turns into a movie I don’t know. Hopefully it isn’t Zathura 2. Abrams does love the mysterious though, and turning vague mystery into reality ought to make him squeal with delight. It’s definitely the right project for his involvement, it’s a wonder he’s only producing and not directing, writing, starring, and catering it as well.