Middle Earth Takes Flight In Hobbit-Inspired Airline Safety Video

By Kelly West 2012-11-02 09:52:06discussion comments
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Part of the experience of flying is being brought through the safety instructions prior to take-off. Whether it's a video or an announcement done by the flight attendants, the speech about seat belts, emergency exits, life preservers and no smoking is pretty standard. Air New Zealand has found a more entertaining way to present the safety instructions to their flyers, with a video that turns the airline into Air Middle Earth!

Instead of a video featuring happy, generic looking passengers buckling their seat belts and obeying the safety instructions, imagine a Middle Earth version of the flight, with a plane full of hobbits, elves, orcs, and dwarves. That's what Air New Zealand has done by partnering with WETA Workshop (the New Zealand-based special effects and props company used for Lord of the Rings and the upcoming Hobbit films) for a Hobbit inspired Safety video. Check it out below and keep a sharp eye out for a cameo or two!


Air New Zealand partnered with WETA Workshop on a brand new Hobbit inspired Safety Video. It features cameo appearances including Sir Peter Jackson. Visit http://www.airnzcode.com/hobbitmovie to Find and Unlock the Elvish Code for your chance to win one of six double passes to the World Premiere Screening of The Hobbit: An Unexpected Journey in New Zealand on the 28th of November 2012

The phrasing is great, twisting a bit of Tolkien-like language with actual safety instructions that are concise and clear. "Should you need a light in darkness, to help you find your way, the escape path lighting will lead you to an exitů" a Gandalf-like wizard states, in one part of the video. And then we see various feet passing through the path, some shoed, some barefoot, and some hooves! I also liked the map of emergency exits, and the sight of the passengers turning off their gadgets. Was that elvish lettering under "Devices"?

The Hobbit: An Unexpected Journey arrives in theaters December 14. More information, photos and video can be found in our Blend Film Database.
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