J.J. Abrams And Doug Dorst's Novel S. Gets A Strange New Trailer
In this day and age of viral marketing, it rarely takes the internet very long to unravel a mystery that wants to be unraveled. Such was the case for the mysterious Bad Robot trailer that made its way online last month, leaving fans wondering what J.J. Abrams had up his sleeve. Soon after, people began to put the pieces together and it seemed all but certain that the mystery trailer was related to S., an upcoming book created by Abrams, written by Doug Dorst.
This week comes a full trailer for the book, which actually confirms that the original trailer was related to S. The new trailer is about as mysterious as the original, with the following words spoken over someone writing on a typewriter and other dark and sometimes creepy imagery worked in:
"It's all true. Everything you wrote. Every sentence. Every word. Everything we read, it's real. They found him. And they're coming. Please don't go back. No matter what you do, don't go back. They're going to find you. The book is just the beginning."
The trailer also includes a quote from Plato:
"Death is not the worst that can happen to men."
EW says the book itself is "a bear to describe" but involves "a grad student named Eric and a college senior named Jennifer trading notes in the margins of a (fictional 1949 novel by a mysterious author named V.M. Straka." The mentioned novel is actually contained within S., as are "copious handwritten notes between Jennifer and Eric" as well as "dozens of pieces of ephemera between pages like newspaper clippings and a napkin with a map drawn on it."
This sounds like a truly unique reading experience, which could prove to be an exciting one or a really complicated and possibly confusing one. Let's face it, it could go either way with Abrams. Either way, it's certainly something to keep an eye out for.
Here's a bit more detail about the plot of the book, via Amazon:
A young woman picks up a book left behind by a stranger. Inside it are his margin notes, which reveal a reader entranced by the story and by its mysterious author. She responds with notes of her own, leaving the book for the stranger, and so begins an unlikely conversation that plunges them both into the unknown.
And here's a look at the cover:
Right now, Amazon only has the book available for pre-order via hardcover or audiobook. There's no mention of a Kindle version. Barnes & Noble also has it for sale hardcover and audio, but no Nook version. I'm wondering if it's a formatting issue, considering the mentioned clippings and hand-written notes said to be included, which might not be compatible on non-tablet eReaders? At least not yet, anyway. It's possible they're working on that. iTunes has it available for preorder for iBook. So at the very least, those looking for a digital copy can get it that way if they have an Apple device to read it on.
S. is due out October 29.