MLB World Series Loses In 18-49 Demographic To ABC's Modern Family

By Jessica Grabert 2011-10-20 20:09:39 discussion comments
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Young people arenít really watching the MLB World Series. One might look at the ratings and assume the demographic just isnít giving as much of a damn about Major League Baseball. Iím here to assure you: it isnít baseball. Itís the teams in the series. With the Texas Rangers at the Saint Louis Cardinals, there is no domineering, massive fan base behind the series, and thus less viewers, especially in the 18-49 demographic range. Not knocking on the strength of Cards fans, mind you.

For the second year in a row, ABCís Modern Family has beat out the World Series in the 18-49 demographic. This doesnít mean ABC won the night. Fox, who is hosting the series, still crushed in that demographic, but it was closer than you would think. According to THR, Modern Family pulled in 12.8 viewers during its hour of programming. Early reports indicate Major League Baseball was just a pitch behind, pulling in 12.9 million, during, granted, a lengthier haul.

Gone are the days when any baseball team might entrance the entire nation to get invested. Thereís been too many steroid scandals, strikes, and drinking before games since the days of Americaís baseball heroes. If there is no big name, there is no big game. And thatís all right. 12.9 million viewers isnít anything to laugh at. X Factor can also attest to that. Itís just, you know, not what it once was.

Check out the rest of Wednesdayís ratings in our earlier post.
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