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Nintendo Switch

Nintendo can't stop winning right now. The company is coming off an absolutely massive 2017, where the launch of the Nintendo Switch in March marked a pathway toward the company's fastest-selling console to date. Well, not only is it Nintendo's fastest-selling console to date, but it also broke another record. The Nintendo Switch is now the fastest-selling home video game system of all time in the United States of America.

That's right, after selling 4.8 million units in the U.S. alone between March 3rd, 2017 and December 31st, 2017, the Nintendo Switch has become the fastest selling home console in the U.S.

According to a press release, it's the highest total for a game console within the first 10 months of its release in U.S. history. In fact, Nintendo's feat has even managed to outdo its previous feat set by the Wii, which came out back in November of 2006.

The press release also further reveals that the sales of the Switch are duly attributed to the software attachment rates, which has seen a 60% attachment rate between Nintendo Switch units and Super Mario Odyssey, and a 55% attachment rate between Switch units and The Legend of Zelda: Breath of the Wild. It appears as if gamers in the U.S. prefer Super Mario a bit more than The Legend of Zelda.

Unlike the Wii U, the Nintendo Switch's first year on the market wasn't marred with delays and a lack of third-party support. Instead, Nintendo had games like Mario Kart 8 Deluxe and Splatoon 2 to help stave off boredom shortly after release, and then followed those games up with other titles such as ARMS and a collection of highly regarded third-party outings such as Sonic Mania and Minecraft to keep the party rolling.

Support from Ubisoft in the form of Mario + Rabbids: Kingdom Battle helped keep families playing and staying together, while DOOM and The Elder Scrolls V: Skyrim were released via Bethesda to help lure in the older crowd.

These strong hardware sales were greatly benefited by strong software support, and Nintendo is hoping to keep that momentum going into early 2018 with the re-release of Bayonetta 1 and Bayonetta 2 for the Nintendo Switch. Both games will precede the eventual release of Platinum Games' Bayonetta 3 and Kirby Star Allies.

For a bit of a comparison, it took Sony two years to reach 20 million PS4 units sold globally, even after getting off to a record breaking start during its first few months on the market, as reported by Forbes. Nintendo is already halfway there within 10 months. So we're looking at a real phenomenon here.

However, we're only 10 months into the Switch's run on the market and a lot of the hybrid console's success will depend on how well the momentum lasts up through March. Nintendo is hoping to move around 16 million units by the end of March of this year, and looking to nearly double that by next year in the spring.

If the sales keep up at the current pace, the Switch could end up catching up to the Xbox One and PlayStation 4 rather quickly before the generation is out.

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