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Our heart still beats for the big game... #NationalChampionshipPosted by EA SPORTS NCAA Football on Monday, January 11, 2016
The original post had only showcased the video and did not include any comment from EA. But after the Facebook page exploded, EA edited their post.
In 2013, EA was forced to shut down NCAA Football because players weren’t getting paid for their likeness to characters in the game. People erupted on Twitter after hearing news of the strange post.
If EA is being honest about the NCAA post not being anything, that was a BS move their social team pulled. They knew emotions would run wild— Bryan Wiedey (@pastapadre) January 11, 2016
While some people responded in anger, others rejoiced at the thought of NCAA Football returning.
EA Sports just posted this on Facebook!! It means the game has life!!! Ncaa Football could be coming back!! ???????????? pic.twitter.com/OahIFBWl8g— Ryan Shadle (@Ryan_Shadle) January 11, 2016
In all honesty, how did EA think people would translate the video of a beeping pulse on a Facebook page that has been dormant—or dead—for some time now? According to Fanbuzz, EA did respond to Senior Editor, Owen Good, of Polygon.
“No news, sorry to get your hopes up.” EA Sports rep to me re: that Facebook heartbeat video. It’s about tonight’s nat’l championship game.— Owen Good (@owengood) January 11, 2016
Turns out it was just a huge misunderstanding and everyone’s dreams of an NCAA Football revival were crushed. Shame on EA’s social team for putting out that post without any sort of description. Now fans will just have to keep waiting and wishing.