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A new research survey report from Strategy Analytics' ConsumerMetrix poll has suggested that consumer buying trends are all but officially confirmed to fall in favor of the PlayStation 4 when it comes to purchasing decisions for this holiday season.
The report was let loose on a PR newswire, where the survey from Strategy Analytics gauged more than 6,000 participants to see what game console they intended to buy within the first twelve months of release: the Xbox One or the PlayStation 4.
Out of all the participants, 14.2% said they were likely to purchase a PS4 within the first year of its release, where-as only 9.5% of the participants said they were likely to purchase an Xbox One. According to Strategy Analytics, they state that the data “would imply” that the PS4 has a 50% edge over the Xbox One in potential sales.
Jia Wu, Director, Connected Home Devices (CHD) commented about the report, saying...
"Our survey suggests that consumers believe the PS4 will win the early phase of the next generation console war," ... "Sony's performance at E3 was widely accepted as superior to Microsoft's, and the survey evidence suggests this has already fed through to the wider consumer market."
Some core gamers feel Microsoft walked away the victor of E3, but the press conference was limited mostly to AAA titles of tried and tired formulas that we've seen a dime a dozen throughout the past generation. Sony, alternatively, gave us a brief look at a few of those tired AAA titles but also rolled out some truly innovative games that could appeal to male, female, little kids and older gamers alike. The general consensus beyond the CoD-philes and Halo fanboys is that Sony had the much more diverse and consumer-friendly press conference.
Pre-order sales data has also indicated that the PS4 has surpassed the Xbox One by a considerably large margin.
Ed Barton, Director, Digital Media Strategies also shared his opinion about the data, saying...
"There are still likely to be a few twists and turns before market launch,"... "Microsoft has already demonstrated a willingness to listen to consumer concerns and it will now need to leverage the retention power of Xbox Live and invest in exclusive games if Xbox One is going to recover from its poor showing at E3."
I think Barton means to say the poor showing at the May 21st reveal, the lack of exposition on the DRM policies at E3 and then a lot of strong-willed stubbornness to stand by those policies until those pre-order numbers rolled in that it became obvious that the Xbox One didn't have a cold snowy chance in Africa that the Xbox One would ever properly compete with the PS4 this holiday season at a higher price point and with anti-consumer features to boot.
After the behest of their poor pre-order numbers, Microsoft did the Xbox 180 and reversed their old DRM policies for the console, which in turn helped the Xbox One to move slightly more units off the pre-order shelf at both Amazon and GameStop.
The company has also tried fixing their poor image by recently reaching out to indies and changing a few more of their stringent publishing policies. How well this will translate into holiday sales still remains to be seen but if the numbers, the polls, the research data and the pre-orders are anything to go by, Sony has basically kicked their foot so far up Microsoft's bum that it has come out of their mouth and they're now walking down Success Lane while wearing a battered and beat Microsoft on their leg.