All throughout the later half of 2011 people have been on a rumor spree about the next generation of home consoles. While fanboys on either side would hate to see their Xbox 360 or PS3 go the way of the bargain bin in favor of something newer or bigger, it's bound to happen sooner rather than later...well, not according to Sony.

Apparently Sony is playing the masquerading PR routine or they really want people to believe that the six year old PS3 still has a lot of life left in it. SCE president, Andrew House has openly stated that Sony is not contemplating future iterations of the PlayStation home console at the moment.

In an interview with CVG, House stated that...
I don't think we're contemplating talking about anything to do with future console iterations at this point.

"But one thing I always point to is that, somewhat in contrast to our major competitors, we have, particularly with PS2, managed the length of the lifecycle and ensured its profitability for our publishing partners for a much longer lifecycle than has been true of the competition.

House goes on...and on...and on about how Sony is in a good, flexible marketing position to profit from the PlayStation brand right where it is, next-gen free. House tries to reinforce the point that regardless of what the competition does the PS3 is doing well and will continue to do well for the forseeable future.

For some reason he seems to completely ignore that Microsoft is heavy (or finished) with the R&D of their next console and already have chips from AMD -- although in all fairness, MS has not announced a new console or set a timetable when the announcement will arrive. He also seems to ignore Nintendo's upcoming Wii U, which is a lot more tangible than Microsoft's Xbox 720. Heck, Nintendo's next Wii is scheduled to release later this year during the holiday season to officially kick off the start for the next-gen era of home consoles.

Nevertheless, Sony is keeping their next-gen plans tight-lipped. One thing that Andrew did reveal though, and it's that the next console will still be physical-media based and more than likely will continue to use Blu-Ray as the prime source of said physical media.
"The scale of data involved and issues around latency do mean that, at least for now, the easiest consumer experience is from physical media. Although, having said that, we're starting to see some growth in the number or proportion of our consumers that want to access their content via download. But I think it's still pretty small."

That's not to mention that the U.S. is about an era-behind the rest of the world when it comes to latency speeds and size demarcations. It would be extremely costly and cumbersome for many Americans to afford to download 20GB or higher video games for the PS3...bandwidth caps would be reached very quickly.

You can check out the entire interview with Sony's president over at CVG.

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