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On the heels of the announcement that Marvel Studios will host 10 advance Avengers screenings in select markets, the studio also continued to tease the anticipated blockbuster with a new TV spot. We have it below:
The rapidly-edited clip, titled “We Are At War,” gives us longer looks at familiar scenes … shots that made it into earlier promotional materials. Are you starting to worry that we’ve seen the bulk of Avengers already, courtesy of a heating-up marketing campaign? In this clip, there’s a better shot of Hulk’s clothes ripping during an obvious transformation, better Hawkeye action shots, and a laugh line for Black Widow.
Here’s my theory: Scarlett Johansson is going to be the breakout star of this film. Anyone who has watched Joss Whedon’s films in the past knows that he loves writing killer dialogue for powerful female characters. It’s his specialty. So while all of the emphasis remains on Captain America (Chris Evans), Thor (Chris Hemsworth) and Iron Man (Robert Downey Jr.), that just gives Johansson the ability to lay back, pick her spots, and steal scene after scene.
We’ll see if that’s what happens on May 4, when The Avengers finally opens in theaters. Unless you live in one of those lucky cities that just added an advanced screening … and you “like” the film on Facebook. You see? Supporting a film on social media does have its advantages.