The bond between New Zealand and Peter Jackson’s Lord of the Rings tellings has strengthened over the years - so much so that with the next chapter of The Hobbit reaching theaters in weeks, the lush country wants to remind dedicated Tolkien fans that Middle-earth is little more than a flight away.

The advertisement t the top of this article is for Air New Zealand, which flies passengers from all points of the globe to Auckland, Wellington, Christchurch and beyond. The video stars actual flight attendants, pilots, aircraft engineers and other employees from Air New Zealand, along with Kiwi Dean O’Gorman, who plays dwarf Fili in Jackson’s film.

It’s not the first time that Air New Zealand flew these Hobbit associations to promote their business. When An Unexpected Journey opened in 2012, the airlines tapped the film’s talent to once again lure fans for potential Hobbit vacation experiences.

In fact, Hobbit fans can spend a chunk of time perusing this YouTube page for the latest Tolkien-related goodies. But that’s not all. According to a release, Hobbit fans have a chance to win a trip to the film’s premiere with The Desolation of Smaug co-stars Evangeline Lilly, Martin Freeman and Jackson. Viewers can enter for a chance to win one of four trips to either Middle-earth (New Zealand) or to the premiere in Los Angeles. The contest includes airfares, accommodation and rental car. To qualify, visit this site.

Warner Bros. is buckling down for the launch of Smaug, the middle chapter in the current Hobbit trilogy, which continues Bilbo’s quest (and introduces audiences to a massive dragon who sounds an awful lot like Benedict Cumberbatch). A series of character banners arrived online recently, and we’ve been sharing footage here and there as clips drop.

The movie opens everywhere on December 13th. In what format will you see it? And do you think you’ll ever book a trip to Middle-earth via Air New Zealand?

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