It’s not easy to make a memorable movie trailer but in a way, I think it’s almost harder to do what How Do You Know has done. Here’s a trailer you won’t remember at all, not even for a moment, not even while you’re watching it. At least if it were terrible you’d probably remember how truly awful the thing was. But this trailer is aggressively tepid, viciously disinterested in making any kind of an impression whatsoever beyond the fact that Reese Witherspoon, Owen Wilson, Paul Rudd, and Jack Nicholson are in it. I guess there’s some moaning about love and some sort of life crisis, maybe. Actually I’m not sure, the whole thing has already faded from my memory.
The How Do You Know trailer is a shadow, a light mist projected on your screen. Creating this trailer is kind of like perfecting the power of invisibility. Is it a good trailer? Since the goal of a trailer is primarily to be memorable, then no. But is this an achievement? Go ask the Invisible Man. I bet he’d say yes.
Watch the first trailer for How Do You Know below, and then when seconds later when you’ve forgotten you watched it, view it again in HD on Yahoo. Make sure you put a sticky note on your computer the second time, you don’t want to forget and end up watching it all over again.
To try and explain the non-existence of How Do You Know, we recommend reading up on wormholes. Or, you can try visiting the movie’s preview page.
