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In 2009, G.I. Joe: The Rise of the Cobra attempted to cash in on childhood nostalgia by bringing beloved action figures to life with a burly, badass cast that included Ray Park, Byung-hun Lee, and Channing Tatum. While critics booed, audiences cheered to the tune of $300 million worldwide. So for its sequel, G.I. Joe: Retaliation, the filmmakers decided to beef up the cast and star power a bit, adding Dwayne "The Rock" Johnson, and the one, the only Bruce Willis.
Willis was the focal point of an early international poster, and in the one above—courtesy of Coming Soon—he's striking a pose we've seen a bunch of times before. Few things it seems are as classic as Bruce Willis with a big gun.
Posters like this make me suspect that once every five years or so, Willis just has one day where he dons different tops and holds various guns for a green screen photo shoot that can then be tweaked to advertise his next three years of features. It's not a bad strategy as the storied action star is still a box office draw. Well, for the most part. A Good Day to Die Hard is struggling domestically, having only pulled in $65 million thus far. However, having earned more than $200 mil in foreign markets, the $92 mil pic is comfortably a financial success.
Now, you know I love me some Bruce Willis. So, even though I found the first G.I. Joe movie an incoherent train wreck, I'm hopeful for part two. Between Willis, The Rock, and 2012's movie MVP Channing Tatum, this pick is packed with brawny charisma. And helmed by Step Up 3D director Jon M. Chu, you should bet this one will have a dynamic energy running through it.
G.I. Joe: Retaliation opens March 28th.