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I have to assume micro-budget film producer Jason Blum sleeps well at night, knowing that even if all of the movies he releases in a year were complete failures, the amount of money lost would be minimal. Hls lastest release, for instance is James DeMonaco’s The Purge, which opens this weekend and is expected to take in around $20 million based mostly on an outlandish premise and Ethan Hawke’s presence. How much did the film actually cost to make? A paltry $3 million.
When you make films for that kind of money, it isn’t devastating whenever some of them don’t make it to theaters, especially with VOD rentals being more popular than ever. Sadly, the highly anticipated (among horror circles) Not Safe For Work from director Joe Johnston (Captain America: The First Avenger) will be bypassing a theatrical release and going straight to VOD platforms, though no specific dates are given.
Blum told the The New York Times, “Some of my movies work, and some of them don’t. I want to be able to say to the studio, ‘We missed, let’s go to VOD.’”
This really isn’t surprising news, since the film doesn’t boast any A-listers and Johnston’s last trip into horror was the disappointing Wolfman remake from 2010.
Not Safe For Work stars Max Minghella (The Social Network) as a young paralegal trapped inside an office building with a killer with a secret mission. His girlfriend is played by Eloise Mumford (The River), and the film also stars Tom Gallop (The Bourne Identity) and Christian Clemenson (CSI: Miami).