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Did you love playing with Legos as a kid? Apparently at least one Warner Bros executive did. Not only does the studio have one film based on the property already in the pipeline, the decision makers are apparently ready to double down and up their investment to begin work on a completely separate Lego-related property.
According to The Hollywood Reporter, Warner Bros has hired brothers Dan Hageman and Kevin Hageman to pen a screenplay based on the Lego offshoot brand Ninjago. The siblings previously earned story by credits on that still unreleased Lego Movie, and they worked on the Cartoon Network series based on the property entitled Ninjago: Masters of Spinjitzu. That latter program has acquired a pretty rabid fanbase, but early reports indicate the film will not follow the same storyline, which is probably good policy.
Once upon a time, cautious studios almost always waited until the box office returns were good and counted before they officially committed money to a sequel or spinoff, but that slow and steady approach doesn’t always happen these days. Warner Bros committed to Zack Snyder and Man Of Steel before the first installment even hit theaters, and now, the studio, apparently judging simply by the enthusiastic response to The Lego Movie trailer, is confident enough to move forward with this.
You can check out that convincing trailer below…
Whether or not it was too early to push this movie forward, the studio has worked hard to add plenty of other pieces to the fold. Dan Lin and Roy Lee, who are currently producing The Lego Movie have signed on to produce Ninjago, and they will be joined by directing all-stars Phil Lord and Chris Miller who helmed the first Lego property. In addition, Jill Wilfert will oversee the project from the toy maker’s end, and Courtenay Valenti will oversee from the Warner Bros end.
There’s no denying the incredible popularity of Lego. An overwhelming percentage of younger moviegoers played with the products as children. In theory, this should make us all uniquely excited about seeing what the studio will do with the property, but until the returns actually come in, I’m not sure anyone is really sure how strong the pull will be.
The Lego Movie is scheduled to be released on February 7, 2014. No date has been announced for the Ninjago film, but one would imagine we’re talking about multiple years from now. We'll keep you updated.