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While watching The Wizard of Oz, did you ever wonder what the deal was with the man behind the curtain? Despite being named for him, that beloved family favorite only gives a brief glimpse at a person who was once a nobody but became a living legend in the magical land of Oz. From 1939 classic, we know that he—like Dorothy—originally hailed from Kansas, and was brought to Oz by a runaway hot air balloon. And this is where the latest trailer for Disney's Oz The Great And Powerful begins.

Check it out below or in hi-res at Apple:

Based on the L. Frank Baum novel The Wonderful Wizard of Oz, Oz The Great And Powerful Begins serves as a prequel to the story we all know about Dorothy, the Tin Man, Scarecrow and Cowardly Lion. James Franco stars as Oscar 'Oz' Diggs, an unscrupulous circus magician who—as stated in the trailer—has ambitions of being a great man. But first, he must learn to be a good one. Pulled out of his black and white world and thrown into a vivid new one by a mysterious storm, Diggs is assumed to be a powerful wizard, a misconception he uses to his advantage until a trio of witches (Mila Kunis, Michelle Williams, and Rachel Weisz) force him to become the hero Oz needs.

Blending audacious costumes and plenty of CGI, it's easy to see the influence of the 2010 blockbuster Alice in Wonderland on this production. Spider-Man trilogy helmer Sam Raimi brings his distinctively dark sense of humor to Oz, offering what appears to be his biggest spectacle yet.

Oz The Great And Powerful Begins will fly into theaters March 8th, 2013 in 3D and IMAX 3D. For more on the movie, check out our Blend Film Database.