Pacific Rim Poster

Calling all Rosie the Riveters. In the future, our government will need everyone to pitch in as we wage an endless war against Kaiju, and the above poster suggests that you can sign up to contribute by “turning this scrap steel into a fighting machine.”

The posters, shared via the elaborate viral site for Guillermo Del Toro’s Pacific Rim, is a clever riff on the classic World War II posters that rallied the population to contribute to the country’s war effort. It’s the latest poster to arrive on the site, following this one:

 Pacific Rim Poster 2

And this one:

 Pacific Rim Poster 3

I love the theme: “Help Win This War! Do Your Part Today!” If Del Toro is able to infuse Pacific Rim with a patriotism instilled in the battle against the Kaiju which emerge from the depths of the sea, we’ll have a lot more to sink out teeth into than just robots-versus-monsters … which is appealing, but could get a little tiresome if there isn’t a human element at play in Rim.

If you want to stay up to date on every new Pacific Rim development, that viral site is a fantastic page to bookmark. The producers behind Del Toro’s latest are content to tease the upcoming blockbuster without having to show every frame of footage (the way movies like Iron Man 3 and Star Trek Into Darkness are currently leaking too much as we get closer to release date). Pacific Rim will be in theaters on July 12. Here’s the latest trailer to go with these new posters. What do you think?

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