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Following a short and unremarkable one weekend run in the top spot, X-Men: Apocalypse slid a painful 66% this weekend, making way for Teenage Mutant Ninja Turtles: Out of the Shadows to open at number one despite an unimpressive start of its own.
Out of the Shadows banked $35 million which, when added with the $34 million earned in foreign markets, is less than a $70 million start against a $135 million production budget. That's unlikely to spell complete financial flop for the heroes on a half shell, but it certainly puts a crack in the viability of a third entry to this rebooted franchise. The opening is almost half of the $65 million start its predecessor enjoyed in 2014, a further indication that after only two movies, audiences are already weary of this TMNT incarnation.
Slipping to second place, X-Men: Apocalypse banked enough in its second weekend to finally cross the $100 million mark, something that other comic movies this year have been achieving in their first weekends.
At this rate the Apocalypse has a fighting chance to wind up as the second lowest domestic earner in the franchise, just ahead of X-Men: First Class. With international sales included, Apocalypse is at just over $400 million, meaning Fox still has a lot of money to make from future movies with its Marvel cash cow.
Romantic drama Me Before You took in $18 million for a third place debut. That's a nice start for first time feature film director Thea Sharrock (no doubt with much thanks to the presence of Game of Thrones actress Emilia Clarke's name at the top of the bill). Especially when Andy Samberg's latest comedy Popstar: Never Stop Never Stopping (which has garnered decent praise from critics) tanked to the tune of a $4 million eighth place opening, one of the worst for Samberg.
For the full weekend top ten, check out the chart below: