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Though Rock of Ages and That's My Boy are the weekend's big new Hollywood releases, it's still all about Madagascar 3 and Prometheus at the box office. Both of last weekend's top films are easily holding on to their #1 and #2 spots, with $9.9 million and $5.8 million on Friday, respectively. According to estimates at Deadline that should be good enough for a $33.5 million weekend for the animated Madagascar and a $20.5 million weekend for Prometheus-- and even though it's a huge 72% drop from opening weekend for Prometheus, the weekend's new competition isn't putting up much of a fight.
Rock of Ages, the star-studded new musical featuring a much-ballyhooed performance from Tom Cruise, made $5.3 million Friday on its way to an estimated $15.5 million weekend, and the R-rated Adam Sandler comedy made $4.5 million, with $14 million estimated for the weekend. A fair yardstick for Rock of Ages seems to be Hairspray, the last musical directed by Adam Shankman, which opened to $27 million in 2007. And That's My Boy's opening will be the lowest for a Sandler comedy in a decade-- even Funny People and Jack and Jill opened bigger than that.
Overall the weekend is on par to be 15% behind this time last year, which was led by the notorious bomb Green Lantern. Bad news all around for the industry, even just a week after both Madagascar 3 and Prometheus performed better than expected. Are you guys out there seeing anything this weekend, or are you joining your fellow American moviegoers and choosing to stay home this weekend?
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