We all knew The Avengers was going to make a lot of money right out of the gate, but I’m not sure even the studio’s loftiest predictions were anywhere close to the film’s actual box office receipts. Marvel’s latest mega-hit brought in more than eighty million yesterday, and if the positive momentum continues, the film could wind up having the biggest domestic opening weekend in history. Throw in the more than three hundred million already collected overseas, and there are a lot of reasons for Disney to smile. But the real question is why? Why have fans so enthusiastically flocked to see The Avengers? I’m not positive, but let’s explore some possibilities.
First, the reviews were incredible. The Avengers collected a ninety-three percent rating on Rotten Tomatoes, which is far better than the well-received Thor (77%) and in line with Iron Man (94%). Second, the word of mouth from fans was wonderful. The movie opened overseas a week early, and Europeans flooded the Internet with gushing praise. Third, the marketing was handled very well with not only a lot of spots but plenty of product tie-ins and advertisements in a variety of places. Fourth, the sheer audacity of bringing together so many characters who had previously carried their own movies built a lot of buzz on its own. And finally, people tend to want to see the same movies other people are seeing. Thus, the more people bought tickets, the more people on the fence were inspired to go.
In all likelihood, the answer is a combination of the aforementioned five, but I still think there’s probably one reason that stood out for most cinemagoers more than the rest. As to which one it was, I’m not quite sure. What do you think? What is the single biggest reasons The Avengers crushed so hard this weekend? Let us know your thoughts by voting in the poll below…
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Enthusiastic about Clue, case-of-the-week mysteries, the NBA and cookies at Disney World. Less enthusiastic about the pricing structure of cable, loud noises and Tuesdays.
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