It's Super Bowl Sunday! You know what that means? New commercials. Also football, sure, but for many of us, traditionally, it's a day when some of the most memorable commercials of the year will make their debut. The new ads should be making their way online this afternoon/evening, and we'll be updating this article as they become available.

In the meantime, we'll kick this off with a few ads that arrived early. See what Seth Rogen, Paul Rudd, Dwayne "The Rock" Johnson, Kaley Cuoco and William Shatner contributed to this year's collection of Super Bowl ads in the videos below, and be sure to keep checking in as we'll be adding new videos as they're posted.

Samsung came up with a great way to use Seth Rogen and Paul Rudd: Put them in a room and get them to come up with commercial ideas! It kind of works. Their ideas… not so much.

Speaking of celebrities, when you have the Rock on hand, it's always good to throw a few obstacles in his path, even if he's only going out for milk…

This one makes up for with humor what it lacks in celebrities. A group of senior citizens top off a wild night away from the retirement home with a bit of Taco Bell…

Back to celebrities, The Big Bang Theory's Kaley Cuoco teams up with William Shatner for the new Priceline ad…

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