Homophobic? Grab A Snickers

Snickers might satisfy your hunger but it also caused a lot of controversy among some gay rights groups after the brand aired a commercial during the Super Bowl that some say sends a homophobic message. Due to the backlash from the 30-second ad, Snickers is pulling the commercial from the airwaves.

The commercial (which can be viewed below courtesy of youtube.com) shows two mechanics working on a car. One of the men is eating a Snickers candy bar. The other mechanic pulls the classic Lady And The Tramp spaghetti move and bites into the other end of the Snickers. Their mouths meet in the middle and their lips touch. Afterwards they freak out about it and try to do something manly to redeem themselves. Gay rights groups spoke up, claiming the ad was offensive. E! Online reported that GLAAD president Neil Giuliano said in a statement, “Mars needs to apologize for the deplorable actions of its Snickers brand.”

Masterfoods USA spokeswoman Alice Nathanson said, “It was never our intent to offend anyone. As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer.”

Below is the commercial that will no longer be aired on TV but will most likely be viewed by thousands of people wanting to see what all of the fuss is about.:

Here are the two other versions of the ad:

Kelly West
Assistant Managing Editor

Kelly joined CinemaBlend as a freelance TV news writer in 2006 and went on to serve as the site’s TV Editor before moving over to other roles on the site. At present, she’s an Assistant Managing Editor who spends much of her time brainstorming and editing feature content on the site.