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Young people aren’t really watching the MLB World Series. One might look at the ratings and assume the demographic just isn’t giving as much of a damn about Major League Baseball. I’m here to assure you: it isn’t baseball. It’s the teams in the series. With the Texas Rangers at the Saint Louis Cardinals, there is no domineering, massive fan base behind the series, and thus less viewers, especially in the 18-49 demographic range. Not knocking on the strength of Cards fans, mind you.
For the second year in a row, ABC’s Modern Family has beat out the World Series in the 18-49 demographic. This doesn’t mean ABC won the night. Fox, who is hosting the series, still crushed in that demographic, but it was closer than you would think. According to THR, Modern Family pulled in 12.8 viewers during its hour of programming. Early reports indicate Major League Baseball was just a pitch behind, pulling in 12.9 million, during, granted, a lengthier haul.
Gone are the days when any baseball team might entrance the entire nation to get invested. There’s been too many steroid scandals, strikes, and drinking before games since the days of America’s baseball heroes. If there is no big name, there is no big game. And that’s all right. 12.9 million viewers isn’t anything to laugh at. X Factor can also attest to that. It’s just, you know, not what it once was.
Check out the rest of Wednesday’s ratings in our earlier post.